3 Reasons Lawyer Internet Marketing Is Getting More Common

Once of the most comment requests we get from lawyers relates to how they can bring in more business and clientele for their firm. If you’re in the litigation industry, is this a question you’ve wondered about yourself? If you didn’t know, Nomvo is dedicated to helping companies and individuals get a clear understanding of digital marketing and how it can be used to bring in as many targeted visitors to their website/business as possible.

Audience Listening To Presentation At Conference
Audience Listening To Presentation At Conference

When it comes to using digital marketing in the legal industry you’ve probably noticed that many big companies, and even a few smaller law offices are ranking for a variety of legal terms that you yourself might be wanting to rank for. Ever wonder why they are doing it? Take a look at 3 of the primary reasons digital marketing is bringing in millions of dollars in revenue in the legal industry…

3 Reasons Lawyers Should Be Using Internet Marketing:

Source: media.licdn.com
Source: media.licdn.com

– Reason #1: It works very well…

If you look at the number of law firms ranking well for general legal topics, or keywords that consumers use like “dui attorney san francisco”, it becomes obvious that it’s something that quite valuable. In addition to that, when you look at the data that reveals the fact that literally 10,000s of people are looking for legal advice and services daily… it becomes a no brainer for any law firm that wants to succeed to invest in this type of marketing. That word “investment” takes us to the next reason that online marketing for attorneys is a good idea; keep reading below.

– Reason #2: It’s “cheap” when compared to other common marketing strategies…

Source: rocklandtrust.com
Source: rocklandtrust.com

For years it seems that the go-to method of advertising for lawyers was TV commercials and yellow page ads. Being one of the most competitive industries for yellow page ads, lawyers in some regions are known to pay upwards of $5,000 per month for a full page ad. Obviously these law firms were able to get an ROI on this type of marketing campaign, but due to the fact that less and less people are using the Yellow Pages, and the fact that there are no guarantees with that type of marketing… digital marketing is beginning to take it’s place.

That’s not to say that a digital marketing campaign won’t cost a law firm $5,000 or more per month, but at least they’ll be able to track and identify metrics that prove the ROI makes sense.

– Reason #3: Digital marketing for lawyers allows them to find the perfect client much easier…

If a legal practice prefers to take on dui, or personal injury clientele for example, using an online marketing strategy will allow them to focus and target that specific consumer directly. Unlike other forms of marketing, using marketing strategies that include SEO, PPC, and/or social media marketing can make sure your brand and preferred services are discovered by people already looking for specific services you want to focus on.

Source: joshuaclarke.ca
Source: joshuaclarke.ca

– BONUS… Reason #4: Doing internet marketing for attorneys allows rapid expansion…

The beauty of identifying a digital marketing strategy that works is that it can be scaled up pretty much instantly; as long as there is time and resources available to support the increased effort. This is something that many legal offices implement once they find a method of customer acquisition that works for them. In their particular industry, this allows them the choice to expand to other nearby regions, and even target clients in other areas of their own country; or internationally if that is their aim.

Other ways that lawyers rapidly grow and expand is that when they’ve found a way to bring in new clientele, they can rinse and repeat the same process over and over; which can result in similar, or even increased success.

Source: businessgrowthcentre.org.au
Source: businessgrowthcentre.org.au

In Conclusion…

There are obviously more than 3 or 4 reasons why it’s a good idea for any attorney that is looking to increase the size and scope of their practice to think seriously investing in online marketing. If you’re at a place where you recognize that this is the best form of advertising, but you don’t know where to start… take a look at some of our other recommendations of how you can specifically use different types of internet marketing in the legal industry. As always, if you have any specific questions about anything you’ve read here or elsewhere on Nomvo.com… let us know! Nomvo!

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