As we transition from the information age to the digital age, it goes without saying that content is more sought after than clearly any other point in human history. What this means for just about all businesses is that their brand, products, and services need to be mentioned and included in the content that their target audience is taking in on a regular basis.
One of the primary ways content is published these days is by bloggers; both those that do it professionally full time as well as those that do it as a hobby or favorite past time. Having bloggers who support your brand and that speak to consumers in your industry on a regular basis can have a drastic impact on your new business opportunities. With that being the case…
Here are 3 reasons a blogger outreach service should be part of your on-going digital marketing strategy.
– Many Bloggers Are Expected To Review Products
When we think of some of the most well-known and respected bloggers, they are often viewed as an authority in a given niche/industry, so their followers expect them to review and use related products and provide their honest feedback.
If you’ve identified a few bloggers that regularly speak to your target audience, it would be in your best interest to find out what it would take for them to do a sponsored article or review so that you can increase your brand awareness.
– Blogger Outreach Enables You To Stay Ahead Of The Curve By Speaking With Trend Setters
In many industries, popular bloggers are the ones that set the upcoming trends that consumers depend on and that influence their purchasing decisions. This doesn’t only apply to fashion, but we see this happen more often in industries related to software, electronics, gaming, computers, interior design, make-up, health, fitness, and so many others.
If you’re actively working with bloggers to get whatever it is that your business is offering to the world so they can put your products in front of their audience, it goes without saying how valuable that could be.
– Most Bloggers Are Passionate About Their “Voice” & Impact They Have On Their Followers
What that means is… if you find a blogger that has used your product or service, and is willing to share their experiences with their audience… that one vote of confidence and support can make an enormous contribution to the success of your business.
One of the unique things about the type of content that bloggers publish online for the world to see is that it can prove to be very valuable and be seen by literally 100,000s of people over a period of years. That type of exposure in itself can produce more brand awareness than any other kind of marketing campaigns you invest in.
There are other benefits and reasons why it’s HIGHLY recommended that you invest in a blogger outreach service for your business; even if you’re a small privately owned business in a particular region. What we’ve seen over the last 7-8 years in this regard has taught us that this aspect of digital marketing can produce new revenue and business opportunities for years to come.
Of course, this type of outreach could be done by yourself or your in-house team, but quite frankly… it can be a lot of work and it’s quite tedious. So for people that don’t do it for a living or that don’t enjoy it, human nature almost makes most people cut corners or overlook and miss out completely on great new opportunities that can come from doing blogger outreach.
This is definitely one of the TRUE elements of content marketing that no one really talks about, but I’m not going to get started on a rant about how content marketing is misrepresented and implemented. Instead, I’ll cover that in a future article and will stay on topic for this subject. If you’re in a position to do so, do yourself a favor and start looking for a vendor that can do a bit of blogger outreach for you on a regular basis. It will be a great investment, and it will pay for itself multiple times over. If you have any questions… as always, let us know. Nomvo!