So, you’re looking to invest in SEO services that will help push your small business to the next level of success. But…you’re on a budget and need to find affordable options that will still deliver the results you want and need.
How can you go about choosing affordable SEO services that actually work? First off, you need to determine the minimum you will likely have to spend and the maximum you are willing and realistically able to spend. Once, you have done that, you can seek recommendations from colleagues or do your own research on services that might work for you.
Once you have a few options to work with, how do you choose one? What should you look for in an affordable SEO company? Consider the following factors.
The number one thing that should impact your decision is whether or not a company is willing to tailor SEO solutions to accomplish your objectives. You don’t want a company that sells you a complete SEO package with a bunch of cookie cutter features that you may not even need. For one thing, you’ll be paying more than you should — and for services and features that aren’t of the most benefit to you.
Instead, you want a company that is willing to scale services to what you need, as well as what you can afford. The company should take a unique approach to your project, so that your business is made to stand out, as it should.
Quality, Quality, Quality
Before you entrust your SEO to anyone, you need to be sure that the services you will be paying for are of a high quality. You may want to request samples of previous work, so that you can get an idea of what you will receive.
Ask about experience. How long has the company been around? What is the experience of the person or team that will be addressing your needs? The answers to these questions can be invaluable in helping you to make your decision. It is also highly recommended that you choose a company that works in many aspects of SEO including content management, social media marketing and lead generation.
Testimonials and Reviews
Testimonials and reviews are one of the best ways to determine if SEO services from a particular company work or not. See what others who’ve used the services have to say. Ideally, you want to hear from people who had needs similar to yours. However, you should also consider more general information, such as opinions about customer service and quality of work.
Another very important factor is turnaround time. The fact that you will be paying less for SEO services doesn’t mean that you should be forced to compromise as far as time goes. Time is your most valuable resource, so it’s important that SEO is fixed or improved as fast as possible without compromising quality.
The company you choose should be able to give you an estimate of when work will be completed and, if needed, give a breakdown for each part or component of the work.
While affordability is important, especially for small businesses, cost should not be the only consideration. If you take into account personalization, quality, quickness and the honest opinions of others who have used the SEO services that you are considering, you can make the right choice. Nomvo!