Many digital marketers might wonder why we would even discuss a topic like this where we provide expert advice on how an affordable SEO package could be used to help with organic traffic and rankings in the search engines. The fact of the matter is that all businesses and website owners are not in a position to fully commit to the typical SEO campaign that produces the best results when it comes to online marketing. Sure, we could focus on sharing our expertise only to those businesses that have the budget and interest in making significant investments in this type of digital marketing, but that would leave a broad audience of people wondering what alternatives there are to such a strategy.
We try to keep in mind that some businesses do not have the budget necessary to support an SEO strategy that requires a commitment to a vendor for 6, 12, or even 18 months. Others have had bad experiences working with some of the SEO agencies out there that offer SEO services, so they are looking for alternative ways to manage this part of their online marketing; like having an in-house team that might be looking to use SEO packages. We have quite a large following of digital marketers who regularly visit Nomvo to see if there are strategies, tips, and ideas that they didn’t think of; which is why a topic like this might interest them. And some people are on the verge of buying a “cheap” SEO package, but they want to make sure they haven’t overlooked anything before spending their hard earned money.
Even if none of those circumstances apply to you, there is still plenty of valuable insight that can be gained from keeping in mind the below methods that experts have used with these types of search engine marketing packages to supplement their SEO strategy. Is this a go to marketing tactic for most SEO strategists? No. However, that doesn’t mean that these types of SEO bundles are incapable of providing value to anyone out there interested in using them; instead… the good news is that there’s a way to have them create improvements for organic keyword rankings and traffic.
So… what are some of the ways SEO consultants and experts use these packages; even the ones that are “affordably” priced?
1) They Set A REASONABLE Budget For The Affordable SEO Package They Plan On Using
It would be a mistake to blindly set a monthly budget of $25, $100, or even $1,000 for an SEO package hoping that the price should determine which package should be bought, and how long it should be used. Instead, the first thing that needs to happen is for the purchaser of such a service to determine what their website is lacking, SEO wise, when it comes to the highest ranking and most successful search engine competitors. From there, they can have a good sense of what they need to implement on their website to better compete in the search engines for their target keywords.
Once this first and crucial step is complete, an SEO expert would then begin to identify the vendors that offer the packages that directly address the areas that the target website is lacking in. After identifying 3, 5, or even 10 of these providers, comparing their prices and services, and then determining the available budget… they will determine which package is the most affordable and VALUABLE to their SEO needs and goals. But what if a particular company or package is popular and others seem to be succeeding with it?
2) They Do Not Buy SEO Packages Because They Are Well-Known
Instead, they look for the package that is well-suited for the needs of the website they’re working on as described above. That’s not to say that the real life experiences, and examples of how a particular SEO vendor implements digital marketing packages for their clients isn’t relevant. However, every industry, keyword theme, and target website are different. Value and priority have to be given to those things, before trying to give them to popularity or familiarity; if you want the best results.
3) They Get Referrals & Ask To See Live Examples Of Successful SEO Campaigns
This is an important aspect due to the fact that it’s not very difficult to have a great looking website, with a visually appealing offer that converts well; any SEO package provider can make that type of presentation. It’s an entirely different thing to actually have a good working relationship with the service provider that will be implementing the packages, communicating with their new clients, and ensuring that value is actually being added to the SEO goals of their customers.
By asking for referrals and looking at live before and after results of other clients that have used their services, an expert can get a good sense of how it might be to work with a particular vendor, as well as identify how impactful such an investment might be.
4) They Don’t Fall Into The Trap Of Agreeing To Contracts, Most Of The Time
One of the things that is nice about most affordable SEO package offerings is that they can typically be set up on a month to month basis. What that means is that the services that will be rendered can be stopped and started at any time, despite what the service provider indicates on their website. That’s not to say that a company that requires a quarterly or longer term of commitment for the services should be avoided, but an expert will get a sense of why the vendor is requesting that commitment.
Is it because the SEO agency offering the service is trying to ensure they will be able to keep the client for a particular amount of time, or is it because in the first week(s) or month the agency will be focused on research and other preparation for a very successful campaign? Based on those reasons, an SEO guru may or may not decide to agree to a contract longer than 1 month.
Although Using Affordable SEO Packages Is Not The BEST Way To Get Ahead With Your SEO Campaign… It Can Be A Good Start
Our recommendation has always been that businesses start an SEO campaign when they have the budget available to either hire someone to work on their SEO in-house or to work with a full-service SEO company. We understand that is not always practical, or the best business decision for every company; and in that instance we’d suggest using an SEO package IF the above reminders are considered.
If you’re wondering what your next steps should be in this regard, feel free to reach out to us. Be sure to let us know the specifics of what you’re trying to accomplish and the type of marketing budget you’d like to start off with… and we’d be happy to share our expertise on what your next steps might be. Nomvo!