The primary reason you hire an SEO firm is to improve the organic ranking of your website in the search engine results (SERPs). Most business owners realize the real benefit from hiring SEO services since they can ultimately increase your ROI. One reason an SEO company is hired is because there are so many changes in the digital marketing industry it can be difficult to effectively keep up with them on your own. Another reason is because of not knowing enough about doing SEO on your own. However, even if you are not up on the latest SEO strategies, you can find a good SEO company to hire by getting the answers to a few basic questions. Here are some of the main questions you should ask and the type of answer you should expect from your very first conversation.
How will you improve my site’s search engine ranking?
A trustworthy SEO specialist should be able to describe to you in detail what they plan to do. Among their actions they should mention fixing common problems that can negatively affect your rankings including broken links and error pages. They should also explain their “on-page” optimization strategies like internal linking structures, content analysis, title tags, H-tags, and meta descriptions. Off page strategies should include link building, social media marketing, blog posts and competitor analysis. If they cannot explain their specific methods or make unrealistic promises like they can have your site on the first page in a week, unless your budget is upwards of $10,000-20,000 a month (and even then it’s rare), steer clear of them.
How long until I see results from your SEO services?
A reputable SEO firm will tell you it takes time to see real results. This is because there are a lot of factors working together to determine a site’s ranking. These factors include keyword usage, website status, and your competitors. An honest SEO specialist will give you a time frame of about three months before real results are achieved, but in many cases it take longer than that. It really depends on your available budget, your long term goals, how competitor your industry is, how skilled the vendor is that you’re talking to, among other things.
How do you measure an SEO campaign, and what types of results should be expected for companies in industries similar to mine?
Remember that an SEO consultant can’t guarantee any results or rankings. But a company should be able to explain what kind of results they have achieved with similar industries. They may also be able to share some strategies they’ve used successfully and maybe a few they’ve tried and have failed. They may also be able to give you a list of sites they have worked on previously, unless they are under some form on non-disclosure agreement; but even then they should be able to tell you specific keyword theme’s they’ve worked on since it won’t reveal their other clients specifically.
How will you measure the results of your SEO campaign?
SEO firms track client sites constantly. They should have some experience with Google Analytics which can track a site’s improvement in the search engine rankings, when it comes to traffic and user engagement. They should also be able to tell you how many links your site is getting from other sites and the types of keywords or phrases being used to find your site. Also, ask them how they intend to report this data with you and how they use the data to make improvements on your site.
There are obviously a lot more questions you can and should ask, and the list of questions may grow as you continue to work with a company and grow in your knowledge of SEO. These core questions give you a place to start in your search for a reputable SEO service company because by and large the wrong companies for you will make themselves known to you by the way they respond. If you’d like to know more things to keep in mind prior to choosing an SEO vendor to work with, or if there’s something else you need… let us know. Nomvo!