One of the most researched and misunderstood service that most small businesses are being told that MUST HAVE is directly related to digital marketing. In the opinion of many of these business owners, the feel that this form of marketing isn’t something they needed or relied on in the past, so why should they today? We have a clear, and honest answer to that question, an answer that is supported by both facts and data; but we’re not going to focus on that in this article. Instead we want to help the business owners that already understand the importance of digital marketing, and share with them the #1 tip we see has the largest impact on this type of marketing.
So… what is the #1 SEO tip small business owners SHOULD NOT ignore?
Here it is… instead of trying to find a vendor or individual that can take care of your digital marketing, while you as the business owner try to assist or drive the strategy… work with someone who you can put your complete trust in to handle this area of your business. Why do we say that? Consider 3 reasons we feel this is the best and only option that an owner should consider when investing in SEO services for small businesses:
1) Most small business owners are great at running the business; not digital marketing strategies:
That line says it all, but I guess we could add more. Imagine of all of a sudden you were going to have someone manage the work that you’ve been doing for years, possibly decades? Especially if it wasn’t from someone who is familiar with your industry and clients, how successful do you think that person would be? Well, the same applies to hiring and working with an SEO expert. Yes you are spending your hard earned money, and yes you care about the success of your business, but there has to be agreed upon boundaries between you and the digital marketing vendor you decide to work with.
We’re not suggesting that you blindly trust whoever you delegate this area of marketing to, but at the same time you have to have enough trust reasonableness to let them do what they do best. Aside from that, you have a business to run; a business that is expected to grow and see improvements due to your new investment in this form of digital marketing.
2) Small business SEO experts will have a better chance of succeeding than anyone else:
There are plenty of small business owners and staff members of that business that are able to traverse the waters of search engine optimization, and succeed with it. But for the small businesses that recognize that they need to rank better in the search engines, having their products and services in front of their target audience… but cannot do so on their own… keep in mind point #2 above.
We ALWAYS suggest that individuals and decision makers should take the time needed to learn and implement their own digital marketing strategies; especially when it comes to SEO. However, the time to do so is not when you’re supposed to be paying someone to take care of it for you. Why do we say that?
A) It can ultimately slow down the success and progress that your SEO campaign has. If your vendor is spending valuable time trying to break down and explain everything happening in a way that will allow you to eventually take their place, the vendor is ultimately taking time away from working on your marketing strategy and tactics.
B) Most vendors would prefer to have a client that clearly explains what their goals, expectation, and budget is; followed by the freedom to take care of those things that are important to you. If you as a business owner randomly show up to provide suggestions on how they could be better implementing something related to your SEO or to ask an endless amount of questions to understand the industry in general, not things specifically related to your campaign, it could begin to make the vendor lose interest in doing business with you.
That’s not to say that you can’t get your SEO specialist to teach you the in’s and out’s of SEO, but you might consider adding consulting services or training as a part of your on-going agreement.
3) Since SEO is an ever changing business, you need someone who will keep up with the changes will hitting your goals:
This doesn’t mean that from one week to the next SEO is always changing, but what we mean is a health SEO campaign has changes in traffic, rankings, backlinks, pages and content created, etc… all that aside from what may happen in the SERPs with not just your site, but also you’re competitors site. That is a lot of data and analysis to process and evaluate, and for that reason… it’s usually best to have someone comfortable with all of those things be in the driver’s seat of your marketing strategy. Find someone who can both keep up with and understand everything that is going on. If you’re not in a position to do both, leave it to an expert to take care of you.
So in conclusion…
There are probably some of you that may have been thinking this article was going to be about some SEO tactic that is the best one for you to use as a small business SEO customer. Sure, there are some suggestions we could give… but leaving things in the hands of an expert, when it comes to your internet marketing, that is by far the best tactic for you to keep in mind, if you’ve come to grips with the fact that you need a SEO services vendor.
If you are still looking for specific direction about how you as a small business owner can use and succeed with SEO, even if you plan on taking care of it yourself… be sure to let us know. Nomvo!