On one hand, just about every website owner realizes that quality content is not only important for a successful SEO campaign, but it also goes a long way when it comes to branding and the user experience for visitors on your website. On the other hand, finding an SEO expert that can use their marketing expertise coupled with the ability to draft up quality and useful content that search engines want to rank and searchers want to read is another piece to implementing a success driven digital marketing strategy.
For those of you out there that are trying to accomplish this for your business, specifically your blog… how do you go about finding a vendor that offers SEO blog writing services that will focus on the above mentioned items? This is a fair question to ask since it can literally be the difference between a marketing campaign that succeeds and one that ends up wasting your time and money. A person might think that they can simply do a Google search to find the best option, but in many cases people are finding out that the prices and content creation services being advertised can vary greatly. Some companies offer content with a higher price tag, but does more money always equate to better suited content for your visitors and overall marketing goals? No.
Here are a few ways you can determine if SEO blog writing being offer by any given vendor is right for you…
– Can the SEO writer show you examples of content they’ve written and is ranking well?
If not, why continue to talk to them about having them assist you with your SEO campaign? Unless you’re trying to experiment to see what will happen when working with someone that has no track record of success, it would be a waste of time and money to choose a freelance SEO blog writer to create copy for your website. This is largely due to the fact that there are great writers out there that can reach your goals, and that have a proven track record. That being the case, there is no reason to accept or agree to anything less than that.
– Do they have a website online that is doing well SEO-wise? If not, why?
One of the biggest indicators of whether or not someone is as good as they say they are with any SEO tactic, is to check and see if they are ranking in the SERPs for related terms themselves. If not, that’s usually a great determining factor as to whether or not you should work with them. Yes, there are some companies and industry professionals that are just getting started, and focused on getting clients before working on their own website. However, just make sure you understand the reasoning behind why a vendor isn’t applying for themselves what they are trying to sell to you and others.
– What makes their “SEO content” better than their competitors who offer the exact same thing?
Again, this just goes back to having the goal of getting the best bang for your buck, and finding the best people for your business needs. Some content writers take much longer than others, while some are interested in writing content that matches the current tone and mentality already used on your website, and there are some that spend quite a bit of time getting familiar with your target audience before writing anything. On the other hand there are freelance writers that simply write based upon what’s the most convenient to them, and have no interest in providing you with content that considers any of the useful items mentioned above.
With that said, if a content marketing vendor is not interested in making sure the content the provide is well suited for you and your target audience, you’re probably better off looking for another company; even if their advertised price seems a bit more than you budgeted for.
With that said…
Of course none of these steps are required when looking for someone to write content for your digital marketing needs, but the purpose of these reminders was to send you in the right direction in an effort to find an expert writer that is focused on providing quality content. In the long run it will help both your brand and your business, engage your target audience in a way that will keep them coming back to your website, and we all know that search engines love content that is unique, helpful, and addresses the interests of the millions of people that are looking for great content every day.
If you’re looking for more specific direction on how to hire and find a vendor offering SEO content creation services, be sure to let us know. Nomvo!