The online community thrives on content from informative articles to sales pitches, Facebook statuses to tweets, and entertainment to breaking news. It is available in many different forms including videos, images, live streaming and eBooks. No doubt you are already using multiple types of content in your marketing campaign. The question, then, isn’t if you are using content, but how are you using it and is it effective at meeting your goals? Even the highest quality content can be ineffective if it’s not incorporated into a solid content strategy.

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