First off, if you’re here as a result of having a website that has been penalized due to a negative SEO campaign that targeted your site or because you had an SEO company or other individual build spammy backlinks… sorry, we feel your pain. I completely understand that if you’re here trying to find the best way to select a vendor for a link removal service, you’re likely hoping to choose someone that can produce the results you’re looking for.
Whatever you decide, it’s important only to hire a backlink removal vendor that has experience doing this and has a proven track record of providing positive results for previous and existing clients. With that said…
How do you know which link removal service will have the most success?
– Work With A Backlink Vendor That Can Present & Stick To A Campaign Timeline
From the very beginning of a digital marketing campaign like this, it’s important to do the research necessary to make sure that what your expectations and issues are clearly understood. At that point, the vendor can create a project timeline to help you get a sense of what needs to be done to meet your goals and address any issues you have with your backlink profile.
If a vendor is not able to provide you with this information and an estimation of how much work will need to be done and how long it will take… that’s not a good sign. The reason is that basically, you will both have to wait and see if the money you’ve made available to invest in this type of digital marketing tactic will have a positive impact or not; which in essence means that entire project is a gamble. That kind of mindset is not practical, nor is it necessary… so make sure you select a company that has the expertise and foresight to be able to provide that type of insight along with a campaign timeline.
– Invest In A Backlink Removal Service That Includes Manual Outreach
A lot of vendors these days like to depend on software 100% to identify bad backlinks, and then wants the ability to export that list and just submit it to the search engine as a list of sites they no longer want to be associated with; basically what the Google disavow option allows.
Many SEO professionals and companies believe that they can simply implement spammy and blackhat SEO link building campaigns until they are caught or penalized. Once that happens, they think that simply doing a disavow, or similar action, will repair all of the damage that has been done; and frankly, that’s not how it works.
So if you’re talking to a vendor that tells you that they’re simply going to try to find all of the bad backlinks you have, and then submit them to a tool like Google’s disavow feature… run the opposite direction. Instead, hire and work with a vendor that will not only identify bad backlinks but will also contact and reach out to those websites to get the links removed. There are many reasons why this is always the better option, but we’ll cover that in a different article.
– As Mentioned Above, Only Work With A Vendor That Has EXPERIENCE With Link Removal
Anyone can claim to know HOW TO implement a backlink removal campaign, but it’s quite a different story when it’s time to roll up their sleeves and do the work. At the end of the day, in the eyes of many people in the search engine optimization industry, link building is one of the most challenging aspects of SEO… backlink removal can be even tougher.
With that said, it’s crucial that you don’t fall into the trap of thinking that just because a vendor offers SEO services, they can equally as easily carry out a link removal service. Instead, focus on the professionals that can produce the results you’re looking for; whether that’s search engine penalty recovery or simply cleaning up your backlink profile.
If you’re interested in learning how to carry out a backlink removal campaign, or you have questions about anything mentioned above, contact us and let us know. Nomvo!