Is A Digital Marketing Strategist Really Helpful?

When it comes to hiring an expert to help with the digital marketing strategy for your website, a question that often comes to mind might be “do I really need to hire a digital marketing strategist?” For those of you out there that have had this question or a similar question come to mind, you’re not alone.  In all honesty, hiring a marketing expert is not cheap so getting a clear understanding as to whether or not you REALLY need one is probably a great business decision.

Source: netdna-ssl.com
Source: netdna-ssl.com

So what that said, how can you truly know if you need a digital marketing specialist to help you with your online marketing needs?  Below are a few questions to consider that will help you determine whether or not this would be a good investment for your business:

– Do You Really Have The Budget To Hire A Marketing Expert?

Source: townnews.com
Source: townnews.com

Before we can start having the conversation as to whether or not a digital marketing strategist can be helpful to for your business needs, the first thing to consider is whether or not you’re in a position to invest in this type of assistance.  If you’re not able to do so, the below information might help you determine whether or not you should look into the possibility of getting the budget needed to hire a digital marketing expert.

If you are in a position to spend the type of money that online marketers are requesting these days for full-time, part-time, or even contract work…  then it is very likely that this type of professional can help your business.  Why do we say that?

Source: media.licdn.com
Source: media.licdn.com

1) Most companies that would find the information in this article helpful are probably are not experts in the field of online marketing, so having an expert on your team can likely help identify new business opportunities by using a website and the Internet.

2) Although having success with the Internet Marketing is not something that we would classify as difficult, the fact of the matter is very few people can label themselves as a specialist in this industry. So if you are in a position to have one of these specialists work with you, you are already ahead of the game in the sense that you have someone on your team that can help you accomplish business goals that many of your competitors are likely not in a position to do; unless you are in a very competitive market.

3) The fact that digital marketing has been one of the few industries that has been growing at a rapid pace over the last 10 years, as well as the fact that more and more people are using the Internet to find the products and services that they’re looking for, now is as good a time as ever to work with a marketing expert.

– Are You Sure You’re Willing To Trust An Outside Digital Marketer To Make Decisions For Your Business; Or At Least Help With Decisions?

As we have discussed in other areas of Nomvo, anytime a marketing expert is added to the team… their target goal and success is going to be closely connected with making and/or suggesting changes to your website, content, and overall messaging.

Source: facilitation.eku.edu
Source: facilitation.eku.edu

One of the most challenging things that frustrate both marketers as well as their clients is when the business owner is not open to making the adjustments needed to help and support the success of the online marketing campaign.  With that said, if you’re willing to trust the expertise and experience of the marketing strategist that you hire, then you will probably have the type of success you’re looking for.

– Why Are Digital Marketers Some Of The Highest Paid Professionals Without Needing A Degree?

Source: experts2care.com
Source: experts2care.com

The simple answer is that they are in very high command, and when living in an area where good marketers are hard to come by… oftentimes they are in a position to negotiate whatever terms they feel are ideal.  However, that does not mean that they are simply expensive yet provide no value to the companies that hire them.  Instead, the fact of the matter is a great marketing strategist can come up with a campaign that will result in the RIO reaching a measure of success that may have been unexpected by the business owner.

The other factor is that the best teacher in the digital marketing industry is not an education, a degree, or another type of expensive training… instead, it’s experience. Due to the fact that the people that are actively involved with the digital world change, as well as the fact that technology continues to change… experience continues to be the best characteristic for expert marketers these days.

So what that said…

A digital marketing strategist can be extremely helpful, and without us going into some of the helpful tactics that they might use for a website… instead our goal was to help you and highlight questions to enable you to determine whether or not it would be realistic for you to even go down this road.

Source: media.gettyimages.com
Source: media.gettyimages.com

If you’re a business that is thinking about investing is digital marketing, it might be a better idea for you to work directly with a vendor instead of an in-house specialist; meaning a company that can provide you with all the tools and expertise needed for a successful digital marketing campaign.  On the other hand, there are those of you that already have the infrastructure in place to add this very valuable member to your team; that is a digital marketer.

If you’re wondering where you can find many of the talented individuals that can help your company as a freelancer, or as an applicant for an internal role you need filled… you can use a recruiter, look on a professional network like LinkedIn, or do a Google search. Many marketers these days have personal websites, like Sarah Warsi that works in the marketing & communications industry, where they provide information about their experience9 and expertise.

Whatever the situation is for you and your business… feel free to share more information with us directly so that we can better assist you determine how hopeful one of these marketing experts can be for your business; or not.  Nomvo!

3 thoughts on “Is A Digital Marketing Strategist Really Helpful?

  1. This content is visible to know about the digital marketing strategies and promote our business campaign. It is useful to increase our product visibility for search engines and advertise business services.

    1. Although I didn’t completely understand everything you mentioned, we do agree that a experienced digital marketing strategist can increase the visibility of just about any product or service out there.

  2. 2016 Update: Since 2012 we have run an informal poll to see how widely used digital marketing strategies are. The results have shown some big improvements over the years. A few years ago we found around two-thirds to three-quarters did not have a digital marketing plan. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place.

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