This article is not intended to offend any SEO vendors out there currently offering cheap SEO packages to their new and existing customers, but it is designed to help businesses that are trying to invest in digital marketing services. The reason we’ve encouraged our readers to run away from a company that offers cheap packages like this is that in almost every case, the types of marketing strategies used for these kinds of campaigns can do more harm than good.
At the same time, it’s important to remember that there are occasions when these types of packages can help a business reach their target audience; but that’s usually only the case in extremely non-competitive markets. For example, if you’re in a town like Angels Camp, California that has a population of about 4,000 people, and you want to rank on page 1 of Google for a keyword like “angels camp chinese food.” Then yes… many of the services provided by vendors offering cheap search engine optimization packages might help accomplish that.
However, because most of the businesses that contact us and read our website are not competing in “small” regions like that, we have to warn them against investing in these types of services. Why?
1) Cheap SEO Packages Almost Always Fail In Competitive Markets
A common mistake that both businesses and SEO vendors make when coming up with and implementing SEO strategies is that they don’t realize that SEO is usually quite competitive. What that means is, using cookie-cutter strategies that may work for one website in one industry will not automatically work in another.
It’s not just about doing “content marketing” and talking about whatever topic is relevant to your business, along with making sure the pages of your website are optimized, and you have a few backlinks here and there from press releases and website directories. Additionally, many SEO packages include focusing on targeting a handful of keywords followed by implementing strategies similar to what was mentioned above, and then simply seeing what types of organic keyword rankings come in; if any at all.
Finally, one of the things that these kinds of vendors fail to tell their clients is that ranking on page 1 of the targeted search engine is what brings in traffic, leads and new business opportunities. Just because a website that did not rank at all in the search engines before paying for these types of services, starts to rank on page 2 or 3 after an SEO package has been implemented… that does not mean any new or increased business will be created for that company.
2) SEO Services Labeled As Cheap Usually Come From Vendors That Ignore Your Market & Competitors
As mentioned above, there is no such thing as a one size fits all strategy when it comes to an impactful and useful SEO campaign. Instead, a thorough analysis of both the industry (from an SEO perspective) and organic search engine ranking competitors needs to be completed. From there the SEO vendor will be able to identify what SEO tactics need to be included in the SEO strategy that will be implemented.
This is a sure way to make sure that the company that is thinking about investing in SEO will be able to get an ROI from their marketing budget. Additionally, doing this type of research enables the SEO company to provide realistic projections on the kind of exposure their client can expect as well as how long it might take.
3) Expert SEO Professionals Typically Do Not Offer Cheap Services Due To The Amount Of Time SEO Strategies Require
At the end of the day, SEO is and has never been hard to do… but it takes a considerable amount of time. What that means is if you’re trying to find an internet marketing solution that is cheap, the low cost either means the vendor has hourly rates that are so low… it’s likely that they’re not experienced at what they do OR they don’t plan on spending much time actually working on your SEO campaign.
If the latter proves true, the “SEO strategy” that will be used will likely include automated tactics that can both hurt short and long term SEO goals but can also make your company website interact with other sites online that give them the impression that your business is one that uses spammy tactics.
So if you’ve been looking for these types of services, please stop and run in the other direction…
Instead, a much better use of your time and budget would be to take that same investment that you had available for a few months to try to find an SEO expert with a proven track record. Such an individual or vendor can look at your website and provide you with recommendations on the type of SEO strategy you need to succeed in your particular market.
If this information wasn’t clear enough on how you can spend the specified budget you have available for SEO services, please feel free to contact us, and we would love to provide more useful information. Nomvo!