Are eCommerce Marketing Services A Good or Bad Idea?

In Marketing by msj484Leave a Comment

Here’s the Skinny on eCommerce strategies:

eCommerce marketing is done through utilizing the internet to market yourself, company, product, or anything else you can imagine. This is done through attempting to lead or convince the potential consumer to buy your products, or whatever your website represents. There are many different ways to do this, and this is where eCommerce marketing services might come in handy.

Source: runesmedia.com

Source: runesmedia.com

A simple way to look at it is to visualize regular advertising; the kind you have seen in the real world. This is similar, but the only difference is, it is virtual. There is also a lot more competition. For example, if you sell pizza, a virtual platform would have more options than the three or four other pizza shops in town. This is where marketing services might come in handy, in an attempt to bring your company or product to the front of the line.

Marketing:

Not surprisingly, eCommerce has grown into a great business opportunity for those looking to help other people sell their products. There are many services to choose from, but all of them focus on a few common themes:

1) Leading or convincing the consumer to check out your product:

Again, the internet has endless options to choose from. When you’re shopping for one thing, you can find a million (quite literally) options to choose from. eCommerce marketing services help your product stand out against the endless sea of other companies that might be trying to sell the exact same product.

2) Keeping customers

Just like in traditional advertising, drawing the customers in is only half the battle. In order to continue to have a good business, you have to keep your customers coming back. eCommerce marketing services aim to do this in many ways, such as coupons, sending out e-mails and offers, etc.

Source: marketingland.com

Source: marketingland.com

3) Search engine optimization

Search engine optimization is another thing that these services focus on. Essentially, SEO entails using key words and other easily searchable factors to make it more likely that your products will show up on a basic web search. After all, if no one knows your company exists, your target customer will never have a chance to buy your products.

Now that you know how these services can effectively market your company, it’s time to decide whether or not you would like to use them. Here is the good and the bad, to help you figure out the next steps!

The Good

  • These services are strategic. Even the most tech-savvy person might not be an expert marketer. These services employ those who are at the forefront of their field. Essentially, you’re getting an expert opinion.
  • They’re time tested. In other words, the company or individual you choose to work with would know exactly what works and what doesn’t work; based on previous experience. They’ve done it through trial and error, which means that you don’t have to. You can learn from their mistakes, which leaves you more time to advertise and focus on getting your product out there.
  • They might help you come up with strategies you didn’t even think of. Even if you employ your own strategies, having some extra help never hurts.
Source: cdn2.hubspot.net

Source: cdn2.hubspot.net

The Bad

  • They can be costly. Like any other service, doing this is an investment. However, we’ve said it before and we’ll say it again… “you get what you pay for”.
  • You can do a lot of it by yourself. Companies like Google allow you to advertise and promote your product. One way to do this for yourself is to use social media. Sites like twitter allow you to promote your tweets. Though marketing companies have specific strategies that are effectice and profitable for you, some of their techniques are simple and easy to implement yourself.
  • They might attract certain types of customers over others, and if your business is for a certain type of clientele, you might not reach them easily (even if you use an expensive service).

You decide

Source: nlp-blog.dk

Source: nlp-blog.dk

You now know what goes into eCommerce marketing services. With this in mind, take a few minutes to think about your next steps. Having expert advice never hurt anyone, but if you’re comfortable with the internet and websites, you might be able to crank out a few great ideas all by yourself! What works for one company might not work for yours, after all. Obviously this article was very high level, and for the more experienced eCommerce site owners, you might want to check out some of our more advanced content on the subject. If you have ideas of topics you’d like to see discussed here, or you have questions…let us know. Nomvo!

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