When it comes to SEO, you have to decide what services will be most effective for your business. Some choose to use risky black hat techniques such as buying spammy links, keyword stuffing, comment spam and pay-per-click loopholes. Others, though, choose the organic, white hat approach to SEO. Which is better? Consider three added benefits of organic SEO that you don’t get from inorganic methods, such as the ones mentioned above.
1) Organic SEO positions you in front of people who actually want what you are offering. Consider pay-per-click, which is an inorganic technique. How many times have you seen, on a search page or elsewhere, an ad for something completely unrelated to what you are looking for or looking at? I’m sure you’ll agree that this happens all the time.
Now, how many times have you clicked on one of these unrelated ads or even ended up buying the product or service advertised? Probably not very often. Why? Because whatever was being offered was not relevant to you at the time. This is one of the reasons that PPC advertising is not one of the highest converting methods of bringing in new business opportunities for many companies; although PPC is a great way to get instant profits, it just doesn’t perform as well as other forms of digital marketing… such as organic traffic generation.
In contrast, by using organic methods like appropriate keyword placement and keyword analysis, you can rank for keywords most closely related to what you do. By doing this, you will place yourself in front of people who are already looking for what you offer, whether it be information, a product or a service. These people are the most likely to buy.
2) Organic SEO offers a great ROI. As long as you create a strategy using SEO best practices you will either continue moving up in the search engine rankings and/or maintain a top spot in search results. Either way, because your sites will be more visible and positioned in front of the right people, you will likely be able to increase the amount of targeted traffic going to your site as we well as generate more leads/revenue.
The more conversions you make, the better the return on your investment in organic SEO services.
3) Organic SEO can greatly improve user experience. Organic SEO is largely focused on humans. SEO isn’t just about ranking well in search engines. Ultimately, the visitors to your site, are the ones that are going to buy from you, interact with your business and spread the word about it. The goal should be to make those users happy, not the search engine algo.
By using organic SEO services, you can both rank well and please site visitors and potential clients. For example, if your site contains high-quality content that will appeal to your audience, visitors to your site will be pleased and moved to action. This same high-quality content, though, can be one of the very factors that improves your search visibility, as search engines keep a close eye on how users interact with your website and how specific pages that rank well perform vs other websites ranking for the same keywords. It’s alarming how many “SEO experts” ignore how important the user experience is and how it directly impacts whether or not a website ranks #6 or #1 for a keyword; it’s not just about backlinks, content, and social signals… although those 3 factors are the most important for ranking for any term. When it comes to ranking top5 or top3 for a keyword, the user experience becomes much more important as a ranking factor for those top spots, but most people who do SEO don’t realize this; stay tuned for a future article that talks more about how CTR in the SERPs impacts top rankings in the search engines.
Organic SEO really is like “hitting two birds with one stone”, as the saying goes. Often with inorganic methods, desired search rankings aren’t achieved, content is not shown to the individuals who will value it most and the user experience is compromised. By means of organic services, desired rankings can be achieved and, but more importantly, the people who find and visit your site will be pleased and more likely to convert. Does this make sense and help you get a better understanding of why this type of digital marketing performs best? Need more info on the subject? Let us know. Nomvo!