From the perspective of an individual looking to speak to a therapist, it can be something that they’re not extremely comfortable with, and it might even be something that they want to keep private. That coupled with the fact that more and more people these days use the internet to find the products and services that they need when they need them, it’s no surprise that many therapists are investing in SEO for therapists.
Not only does it significantly increase the chance of being found by potential new clients, but it ensures that people that need their professional services will find them, instead of the other way around. Additionally, when a therapist uses their website to market their expertise, it allows the therapist to be selective in both the assistance they offer as well as the ideal clients that they would prefer to work with.
But how is focusing specifically on search engine optimization for a therapist worth the investment that comes with this type of internet marketing? Here are 3 reasons:
1) Using SEO For Therapists Allows A Private Practice To Be Found During The Patient’s Research Phase
It’s no secret that many people don’t decide to see a therapist only when they are their breaking point. Instead, they may have been told about the benefits of seeking professional help to address whatever they may be dealing with in life. As mentioned earlier, most people these days turn to the internet to find more information to see if they should consider taking the advice they’ve been given.
When a therapist has an active SEO campaign in place for their website, it puts them in a better position to provide a bit of helpful information to those people that are just researching whether or not they should “get help.” By doing this… the messaging that is on your website, listing your credentials, and giving a bit of information about your practice… someone only researching can quickly or eventually become a new client.
2) Search Engine Optimization Continues To Be A Much Better Marketing Option Than Telephone Books, TV Ads, Etc
Each year it seems digital marketing campaigns outperform other types of offline marketing that at one point in time may have been considered the best and only form of marketing. The biggest difference with SEO, when compared to other types of marketing, is that it allows consumers to look for and find exactly what they want/need, when they want/need it… instead of shoving advertisements in people’s face when they don’t care to have a particular service.
3) Therapists Can Use SEO To Target A Specific Audience
Some therapists specialize in therapy for couples, or individuals, or young people, or families, or groups, or life coaching, or all of the above. The point is if a therapist has a preferred type of client or therapy to offer, SEO allows them to be found by the people looking for those specific services.
The benefit of investing in SEO services is that it will help you reach your goals AND the right people…
These are just a few ways that some of the most successful therapists with a private practice are using digital marketing to increase the number of clients and patients they have. Additionally, even if a therapist is just getting started and is looking for ways to increase the number of people they are providing their treatments to… SEO does not care if the therapist has no experience or has been doing it for 20 years.
If you’re considering what the next steps might be to get an SEO campaign in place for your therapeutic services, feel free to reach out to us and we can point you in the right direction. Nomvo!