For anyone that has been reading our articles and recommendations here at Nomvo.com, you’re probably wondering why an article like this one would be published on the website when it’s been emphasized numerous times that purchasing SEO packages are a bad idea… most of the time. But as the title indicates, there are times when a business or website owner should consider getting one of these marketing packages.
So When Should You Consider Purchasing An SEO Package?
When you have specific needs…
There are periods of a marketing campaign when nothing more is need than a few additional backlinks, a tech audit, content, social media posts and/or signals, on-page modifications, business address citations, or some other one off task. At times like this… it would be more than appropriate to consider investing in a search engine optimization package; even doing so for an extended period of time.
When you’re outsourcing certain parts of your SEO strategy…
There are times when you may not want to doing the outreach for linkbuilding, or maybe you want the legwork to be done for you when it comes to finding opportunities, or maybe you need someone to take care of website copy or content creation. Whatever the case, this might be a great time to purchase a SEO offer like this.
This may be due to a lack of interest or time, knowing that both of those things could be better spent on some other task.
When you don’t have the budget for a full SEO campaign… (proceed with Extreme CAUTION)
Why do we say that with such a pointed warning? Simply put, all too often… businesses that cannot afford to hire an SEO firm to take care of their digital marketing make the mistake of purchasing an “affordable” SEO package in hopes of getting similar, if not the same results. In almost every case, when that decision is made the end result is a waste of money and a website left in a worse condition than it was in before the package was purchased and implemented.
Since we’ve discussed the danger of doing this elsewhere on Nomvo.com, we won’t get into all the specifics associated with this business mistake. However, we will clearly state… DO NOT purchase any SEO package in an attempt to choose a more cost effective solution other than working with an SEO company or contractor; unless you have a firm grasp of SEO, and understand how & why search engines can penalize your website for implementing most of the tactics most often used with these types of packages.
When an SEO EXPERT recommends it, and proves specific evidence of it’s positive impact…
This one is pretty clear and to the point. You just have to determine if it’s being recommended because the “expert” knows it will help your website and overall SEO, or are they just trying to sell you something.
These are just a few instances when we’d suggest getting a SEO bundle; obviously there are others we didn’t mention. If anything above was not clear, or you have a different perspective… we’d love to hear from you. Nomvo!