It probably doesn’t surprise you that SEO services in the B2B space generates $100,000,000s each month for businesses in just about every industry imaginable. Not only is that due to the fact that there are a number of companies and online marketing strategies being used to generate this type of success, but it’s also a result of basically everyone using the internet to find what it is they want; which includes business services. In times past, many business deals were done with people a business owner could see, shake hands with, and come as a reference or due to some previous interaction with the other business… but nowadays that isn’t nearly as common for many businesses that bring in revenue from customers that have found them online. This fact alone should be more than enough evidence to support the idea and the possibility of investing in this type of marketing.
If this is something you’re considering doing for your business, product, service or solution… you’re definitely on a path of continued success and potential rapid growth; depending on the type of marketing campaign you decide on. However, before you decide to work with a B2B SEO agency, there are a few things you might want to consider before doing so.
Consider This Before You Buy SEO Agency Services…
Just because you make an investment in this type of internet marketing does not mean it will be a guaranteed success. Why? Largely due to the fact that all marketing agencies are not created equal; sorry to be “negative” but it’s a fact. In addition to that, even if there is a company out there with a good reputation and a great track record, there are things that your business or your internal team can do that will have a negative impact on the overall success of the campaign.
With That Said, Consider These 4 Reminders To Make Your SEO Campaign A Success:
1) The Ability To Scale & Handle More Business/Clients – One of the things that causes a bottleneck for the SEO campaign of a company looking to grow in the B2B space is when they do not have the infrastructure to support the rapid growth that comes along with a successful campaign. Often times the assumption is made that a problem like that is a good problem to have, but in reality… it’s not.
Imagine if NOMVO Burgers had the best burgers in your local area, and it was becoming a widely known fact. We were only open from Mon-Fri 10am – 5pm, and there was seating for 14 people inside. Initially, we might have been happy to have all seats taken as we served our guests with 2 waiters and 2 cooks. However, what happens when from one month to the next, there’s a 45 minute wait, instead of 14 people eating comfortably… 22 people are trying to eat with some of them standing, orders are getting backed up, hamburgers not being cooked fast enough, the french fries aren’t cooked enough, waiters are forgetting to greet people and take their drink orders, etc? NOMVO Burgers would go from having the best burgers in town to a place that most people wouldn’t eat at unless that had absolutely nothing to do; why? Because our reputation would have become damaged and the quality of our product will have drastically dropped.
The point is this…
Anytime a successful marketing campaign is put in place, it’s going to result in more business opportunities. When it comes to a successful search engine optimization campaign… success can mean upwards of $100,000s more in revenue each month in the B2B space. If a business is not able to scale up as fast as or faster than the rate that it’s growing, ultimately it’s going to end up having dissatisfied customers and a bad reputation.
2) In-House Resources & Bandwidth From Existing Staff – When working with a B2B marketing agency, it’s true that they will do most of the legwork for the campaign to succeed… however, there are still a number of elements that will involve the perspective, approval, and implementation of the business owner. One of the most common factors to a failed relationship between agency and business is the fact that the staff and point of contact at the business is too busy or not interested in working with the SEO vendor. One of the things that many companies are doing to address this is to hire a in-house marketing manager, or SEO campaign manager that can work directly with the SEO agency as well as be the go to person between the two companies.
3) Understand That Organic Search Marketing Is A Process; So Patience Is REQUIRED – Unlike pay per click advertising, SEO depends on “organic” keyword ranking improvements. Like just about anything that is organic, it’s a process and it takes time. That doesn’t mean that it should take 1 year to see an ROI on the marketing budget you’ve sent to the B2B SEO company you decide to work with, but understand that results don’t come in over night. If you’re looking for an aggressive SEO campaign, make sure to communicate the time frame that you’d ideally like to see some positive results in to your vendor. With that type of feedback, just about any experienced online marketing vendor should be able to create a strategy that will help you see the type of progress you’re looking for; but still… patience is required, as well as regular communication.
4) Your Budget Dictates What Services You Receive, How Fast It Succeeds (aka You Get What You Pay For): – This isn’t to say that only those with a large marketing budget can benefit from organic SEO services, but those with a larger budget often times find that they have the advantage of their competitors. For some, the assumption might be made that if they don’t have a huge marketing budget, they should avoid this type of investment entirely… but that’s not true. Even the businesses that are trying to bring in more clients on whatever B2B industry that they’re in, they can have a marketing campaign that focuses on some of the “low hanging fruit” in their industry; meaning the keyword phrases that they already rank top30 for in the search engines, or the terms that aren’t very competitive. Whatever the case may be, the more funds and resources available to support a SEO campaign, in most cases, the faster and broader the success of the campaign will be.
So With All Of That Said, Is There A Formula To Successfully Benefit From SEO Agency Services?
Yes! In short, if the above items are kept in mind during both the prospecting phase as well as during the life of the campaign, it will greatly improve how much of a success the SEO campaign will be. Obviously each marketing agency and each B2B company is different, but these are just a few guidelines to help make sure the ROI on this type of marketing makes sense for just about any business.
But How Do You Go About Choosing Which Marketing Agency To Work With?
That’s a great question that should be answered once the decision has been made to pay for SEO services. We can help you come up with the best answer to that question based upon your business needs, your marketing budget, and any other preferences you have. Feel free to let us know how we can help you with this process. Nomvo!