This is one of the most common questions we are asked when talking with someone that follows our content here at Nomvo.com or it’s a company that is used to paying for SEO services specifically. The 100% honest answer to the above question literally depends on each individual or business; specifically as it relates to their needs, their goals, their budget, and their interest. What do we mean?
Here’s How To Look At Your Unique Situation To Determine If SEO Is Worth Your Time, Effort & Money…
1) Your Unique Situation and/or Business Type – In all honesty, every business is not well suited for a typical SEO campaign where someone is paid to take the lead on this form of marketing. Some business owners are not looking to grow their business, but instead they’re either interested in staying the same size, simplifying, retiring or selling the business and letting someone else worry about it’s future.
With that said, don’t believe the hype that EVERY business should have a website, and by extension have some form of SEO done to the site. Additionally, there are some businesses that are private or family owned that are barely keeping up with the demand of their product or service, so SEO would only hurt the business or get it to grow in ways that they don’t want or need.
However, if you’re a brand or business owner that is trying to grow and scale things up in both the short and long term, and you’re seeing competitors succeed by way of using SEO… it’s unfortunate that you’re just now considering how valuable this type of marketing can be to you. But, like they say… better late than never.
2) Your Needs – If you’re in a position to grow your business and become one of the highest ranked and widely recognized brands in the organic search engine listings, then yes… SEO can be worth $100,000s if not $1,000,000s annually in increased revenue. However, getting an accurate look at how much SEO would be worth to you greatly depends on what’s mentioned below; namely your goals and your available budget & resources.
3) Your Goals – Do you want to be the largest company in your industry? Do you want to be the brand the your target audience see’s over and over no matter what related product or service they search for that you offer? Are you tired of seeing other companies grow at a rate that you wish you were experiencing? Is your job on the line due to the fact your boss expects you to be bringing in increasing revenue for the company? Are other forms of advertising that you used in the past no longer performing like they used to, or are they simply no longer enough to keep your business going?
If you answered yes to any of the above questions… then a successful SEO campaign would probably be more valuable to you than you realize. Of course those are not the only questions that could be asked to determine your goals vs the value of search engine optimization but they are by far the most common we find.
4) Your Budget – When thinking about the budget associated with a SEO campaign for your website, it’s not always about dollars and cents. The most accurate and appropriate way of measuring what would be needed for this type of digital marketing would actually be time. A person can literally have $0 to invest in this type of online marketing, but if they put the time in to learn what’s needed to rank well in the search engines for a particular industry… most of the time money is not what will move the needle; it’s the time someone or a team needs to spend to start taking action.
That doesn’t mean that a marketing budget wouldn’t be useful to help succeed with SEO, but at the end of the day this is a industry of labor; digitally speaking. If you don’t have the time AND understanding of how to rank your particular website in the industry you’d like for the target keyword themes you want, then you’ll need to have enough money to pay someone to do it for you; whether it’s an employee or a SEO agency. If you have neither, it doesn’t matter how valuable SEO is to you… you won’t be to do anything noteworthy with this form of marketing.
So… The Above Facts Highlighted How You Can Find Out How Valuable This Form Of Digital Marketing Is… Now Consider The Most Basic Explanation Of Why SEO Is Valuable Most Of The Time…
At the end of the day, anytime a website owner, whether a business or individual, wants to get more people on their website to either do business with them or to simply view their content… in most cases, SEO is probably the best way to go about making that happen. That doesn’t mean SEO is the cheapest solution, nor is it the fastest solution, nor is it the most reasonable solution.
What Makes SEO The Best Method Of Getting People To Interact With Your Website The Way You Want Them To?
It can be illustrated this way. Can you imagine if every Thursday a random person came up to you and asked the question… “do you need help with your bags?” You might be wondering why we’re asking you that random question in this article, and the answer is because it’s a random question that no one reading this article right now would say yes to; unless they’re at an airport or bus station about to turn off their device and they obviously have more bags than they can handle by themselves. Outside of that, you’ll never be interested in someone making you that offer each Thursday, not until you find yourself with too many bags on a Thursday while traveling, or leaving a grocery store or in some environment when you have more bags than you can manage alone.
What’s the point?
The point is this… SEO allows a person to look for and find EXACTLY what information, product, or service that they want at that moment or will want eventually. Instead of forms of marketing that in essence equate to someone constantly saying over and over “do you need help with your bags?” or “if you ever need help with your bags, let me know!”, SEO allows companies to be found when people are looking for what they offer. This type of marketing makes what you have to offer discovered by the people that are looking for it when they actually want and care about it.
That’s the reason that this aspect of digital marketing continues to be one of the most lucrative and successful types of marketing any website could have associated with it. So when that said… SEO is REALLY worth it when a person has their needs, goals, and budget clearly defined. Nomvo!