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We’re always excited to hear when we come across an individual or company looking to invest in a digital marketing course to help with their marketing goals. While it’s a known fact that at this time there are no credentials or courses that are widely accepted as a standard for the digital marketing industry, there are benefits to investing in these types of courses. One of the main reasons that digital marketing is pursued in this way is that it’s a great opportunity for companies to make sure their target audience finds their brand, products, and services… specifically when this audience is looking for what the company has to offer.
For those of you out there that are not too familiar with this type of training, you might be wondering what the benefits are of paying for a digital marketing course with placement. We’ve always encouraged and emphasized the importance of taking the time to learn and get a good understanding of different areas of digital marketing, but we’ve never really suggested looking for placement opportunities. Why?
The short answer is that we prefer to see people not invest in trying to find placement opportunities at the expense of ignoring implementation opportunities. What that means is, we often find companies and individuals that spend days, weeks, and months looking for a guaranteed way for someone else to get them positive results with internet marketing. A much better and for sure way of getting results from this type of investment is implementing the strategies that are taught in many of the digital marketing training guides currently available.
Why have we taken that stance?
1) The Implementation Of Skills Learned Creates Hands On Experience That A Digital Marketing Course Cannot Provide
When it comes to learning digital marketing, no matter how many books are read, videos are watched, or courses are completed… if the learned strategies are not implemented, no progress will be made. Yes, courses can provide the needed tools to educate a person on how it all works, and in some cases, the completion of such a course may create job opportunities. However, more important than being able to mention that a particular course has been completed is being able to say that you’ve implemented and succeeded with a certain area(s) of digital marketing.
2) You Might Not Like The Secular Opportunity That A Digital Marketing Course With Placement Provides
Often, the job opportunities that might present themselves as a result of completing a particular digital marketing course are not what the purchaser of the course expected. We’ve heard experiences where the placement opportunities are in a geographic region that is too far away from the job seeker; in some cases in another country. Other times we hear of the job opportunities offering a salary that is a lot less than what might be expected by the job seeker; which is usually due to the person looking for placement having little to no hands on experience with digital marketing. This fact alone further emphasizes our constant reminder to our audience to apply what they learn.
3) Why Not Use Newly Acquired Marketing Skills Focus On What You Love And/Or Need Most?
When a company or job seeker spends time creating a digital marketing strategy based on what they have learned in an internet marketing course, they can immediately focus on what their goals/needs are. This should be obvious and goes without saying, but some of the questions we get on occasion leads us to believe that it’s not as obvious as we often think.
We’re not saying that buying a digital marketing course is a bad idea…
In fact, there is nothing wrong with wanting a measure of security, but depending on getting training with job placement isn’t the only way to get it. The type of security that can come from the effort and hard work you put into securing employment in this industry will be much more valuable and sustainable since you’re in complete control.
If you’re interested in finding which digital marketing course is best for you as an individual or one that can be used for your in-house marketing team… let us know. From there we can provide a few recommendations based on your specific needs. Nomvo!