If you didn’t know that there was a “type of” expert that you should be trying to work with when looking to get your search engine optimization strategy off the ground, we’re here to tell you that there is differently a wrong type of SEO expert and a right one. There are a number of reasons why this is the case, but in short, it’s because there are many “jack of all trades” digital marketers who might be good in a lot of aspects of this form of marketing, but not exactly an expert in any of them. Additionally, there are individuals and/or marketing agencies that are experts in other aspects of online marketing, and with that, they have a good understanding of what SEO is and how to implement it… yet they aren’t quite experts at SEO… although they might profess to be such.
So, how can just about anyone hire the perfect SEO expert USA businesses are looking for?
Well, first let us address why we are focusing on companies in the United States. The short answer is that although SEO can be applied to any regional search engine for the larger ones like Google, etc… the strategies that are used and should be applied may differ from one region to the next. It’s a fact that USA search engines by in large are much more competitive than those of other countries, so we decided to focus on recommendations for USA companies, but the reminders below can apply for any business in any region.
At the end of the day, ranking well in the search engines is not a very complicated process, yet very few of the many self-professed “SEO experts” have massive success month after month, year after year with this form of digital marketing. Evidence of such is if you take a moment to think about the number of companies that have possibly contacted you about providing SEO services, or that have claimed to be experts… how many of them, if any, do you find applying SEO tactics to their own websites and ranking for keywords related to their industry? Often, they do not or cannot rank in their industry using SEO… yet the focus on trying to sell it and provide these marketing services for other businesses.
Now that we’ve got that out of the way, how do you go about finding the search engine optimization guru that you need? Consider these three tips:
1) Only Work With An SEO Expert With A PROVEN Track Record
As we can clearly see in many areas of life, there will always be an infinite number of people that can talk the talk, but sadly just as many can’t walk the walk; and yes this can and should be applied to SEO. What should a business owner be looking for before deciding to work with an SEO expert?
A) Ask For References & Examples Of Successful SEO Campaigns / Strategies
By looking at real life examples of SEO strategies and campaigns put in place by the SEO guru in question, you can quickly get as sense of whether or not they can help you reach your digital marketing goals. Additionally, you can find out if the person you’re talking to is “blowing smoke” or can really add value to your company.
B) Make Sure Their Own Website Is Ranking Due To Their SEO Expertise
Otherwise, you might find yourself working with another person that is an evangelist for SEO… yet does not believe it enough, or isn’t experienced enough to apply it to their website and succeed with it.
2) Find An Search Engine Optimization Expert That Has Been Succeeding With SEO AT LEAST For A Few Years; With Proof
This is important because there seems always to be blackhat SEO tactics that can be used to get immediate success when it comes to organic rankings, but those methods could be an algorithm update away from no longer working. By finding someone that has SEO strategies that can stand the test of time, you can be sure that they will continue to make recommendations that can help any businesses website that they work on.
3) Stay Away From SEO’s That Don’t Analyze Your Website, Your Industry & Your Competitors
Anyone that’s heard of the digital marketing industry could probably come up with a few SEO best practices that could be applied to just about any website online. A real expert will do a thorough analysis of exactly what your site is doing well, what it could improve on, and then do the same for your competitor’s websites. With that type of research, coupled with getting a sense of why the top ranking sites are ranking as they are, it will ensure that whatever SEO strategy is used to reach your goals will be a success. This is because that plan will be based on what’s already working in your industry for your target keywords.
So… It’s Time To find The SEO Advice & Expertise You Need For Your Digital Marketing Campaign
At the end of the day, deciding to invest in and outsource this aspect of the marketing for your business can result in massive growth and a significant ROI. However, it’s important to understand that all SEO experts are not created equal and that it’s worth your time and your money to make sure you work with the right person or company.
If you need help trying to qualify and select a possible SEO consultant or expert for your digital marketing needs, as always, let us know and we’d be happy to assist. Nomvo!