Many agencies today claim to be full service, meaning that they can handle all aspects and steps of the advertising process. While full service agencies can be great to work with, since they are essentially “one stop shops”, you should still carefully consider which agency will be of the most benefit to your business.
What are some factors that can help you to choose the best agency? Consider just four of the many important things that should guide your decision.
This is perhaps the most important consideration. If the agency’s values do not match with yours, especially in terms of quality and functionality, your business won’t benefit and you’ll basically be throwing away money.
Therefore, to prevent this, you should carefully consider what is most important to you and then determine if an agency can meet that need. For example, if it is vital that an agency be able to generate new ideas for the business or develop marketing strategies, is a given agency capable of and enthusiastic about doing this?
Simply put, the best agency for your business will be the one that specializes in what you need the most, though other services may also be provided. That means that if you really need your company website redesigned, you’ll want an agency that specializes in and does a ton of web design work.
You definitely don’t want to end up with a “jack of all trades, master of none” type of agency.
Will the individuals working alongside you be able to communicate effectively with you and vice versa? Are they professional, skilled and passionate about their work and, more importantly, your project? Will you be able to maintain a healthy working relationship, free of tension and based on trust?
If you answered ‘no’ to even just one of these questions, the agency that you are evaluating is probably not the right one.
Testimonials won’t cut it, since it is nearly impossible to tell if they are real or not. It is far better to ask for references that you can call or email. Of course, an agency won’t give you the name, number and email of someone who didn’t like their services, but you can still gain helpful insight.
By contacting references you can learn a lot about an agency’s strengths and how challenges are tackled.
Of course, there may be some more specific matters that may influence your decision, especially in relation to how the services offered are carried out, since this can vary greatly from agency to agency.
However, if you carefully consider each of the above four aspects, you will surely be on your way to choosing an outstanding full service marketing agency that will help to strengthen and promote your brand. Nomvo!