With so many people offering different SEO packages, one might assume that if they are purchasing a package that is described as being gold… they must be purchasing something that is valuable, right? Well, maybe. We’ve spent quite a bit of time discussing the use of the different types of digital marketing packages that marketing agencies are advertising and selling to people, and quite frankly, all of them are not bad. However, that doesn’t mean that these types of bundles are what you need to move the needle for your digital marketing campaign, even if it’s an SEO gold package.
So… how can a business owner know whether or not they should invest in one of these packages? At the very least, there are a few things to consider before deciding to purchase any form of bundled services from a marketing agency; no matter if the offering is described as gold, platinum, diamond, or any other type of valuable material. At the end of the day, whether we’re talking about descriptive valuable commodity like gold, or literal gold as a precious metal… it’s all a matter of how it’s going to be used which determines how valuable it really is.
Think of it this way, if an Olympian receives a gold metal that is literally plated with actual gold while at the same time their pet hamster wears a small gold chain around it’s little neck… which gold would probably mean much more to the athlete? Obviously the gold metal, although the hamsters solid gold chain might literally have more gold than the Olympic award ever well. Get the point? It all comes down to what is most valuable to you as the individual. Enough about world-class athletes and hamsters, consider a few things…
1) Just because an SEO package is described as being “Gold” does that mean it’s valuable to you?
Absolutely not! There are literally 100s of companies and agencies that offering what they describe as a Gold SEO Package, and the items included in them vary as much as the number of companies offering them. Just doing a quick Google search for this keyword, you’ll see 8-10 different companies offering this package; yet what’s included in them are quite different.
Additionally, just because a service is being offered, that does not mean that it’s what your website needs to help increase your organic traffic and search engine rankings. With that said, don’t be fooled into thinking that you need what’s being offered in this regard, just because it’s being offered.
2) How do you know which type of marketing package you should buy?
At the end of the day, an analysis of your website needs to be done to determine what it would take to bring in more organic traffic to your website view the search engines. The best way to do this is to first analyze the websites that are ranking at the top of your search engine of choice for about 5-10 of the keywords you want to rank for. If you’re not sure how to do this analysis, work with an SEO consultant or expert and have them perform this analysis for you; or you can ask us and we’d love to take a look.
Some of the most important aspects to look at when observing the websites already ranking well in you industry are:
a) The type of content on the page(s) ranking for the keywords you’ve selected.
b) The types of links from other websites linking to the the page(s) ranking on for the keywords you’ve selected.
c) The number of links from other websites linking to the the page(s) ranking on for the keywords you’ve selected.
d) The type and amount of social media mentions/links the page has.
e) The age of the website ranking for the keywords you’ve identified.
f) How well the page/content is optimized for the target keyword(s).
Of course, there are other items to consider as well, but these 6 are some of the most important factors to consider before purchasing any type of SEO package. Why? Because, without knowing why the top ranking websites rank the way they do, how could you ever know if a particular package is offering what you need to better compete for your target keyword themes? It’s not possible!
3) How much should you spend on an internet marketing package?
This varies greatly on your budget, what needs, your goals, and how fast you’d like to see results. Some of the gold SEO packages we’ve seen offered range anywhere from $199 – $4,000 per month. Please keep in mind that just because a package is $199, which might be within your budget, that doesn’t mean it’s a good deal. Many of these SEO bundles offer tactics that are either blackhat, or would end up doing damage to your organic rankings in the long run. The opposite also proves true in that just because a package seems to be more expensive… that doesn’t mean it’s the most valuable or most important digital marketing tactics you need for your SEO campaign.
With that being said…
How do you know if you really need an SEO gold package? Basically, after you’ve done your analysis of the keyword(s) you’d like to rank for as well as what type of SEO strategy the top ranking sites used to rank the way they do… at that point you’d be able to compare exactly what your website needs to rank well vs what might be offered in one of these packages. If you’ve identified a SEO service that you feel would be great for your website’s SEO, and you’d like us to take a look before you make a purchase… feel free to let us know; we’d love to help. Nomvo!