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There is nothing like coming to the realization that your business website has been penalized by a search engine like Google. Not only does it negatively impact the revenue and leads that your website brings in, but the loss of organic traffic and rankings gives your search engine competitors the advantage of finding their brand rather than yours. With that being the case for an increasing number of businesses from week to week, due to SEO strategies that go against the Google TOS or simply a negative SEO campaign against your site… we’re finding that more companies are trying to find experts that can provide Google penalty services that work.
So how do you know which services are needed to get the penalty you’ve been hit with removed? There are a number of ways to go about doing this, but instead, let’s focus on trying to find a vendor that can do this for you. Sure, we could provide you with a list of some of the things to look for to get the penalty removed without a vendor, but we will discuss that in a future article. Instead, we’d like to respond to the requests made by companies that have a sense of urgency as well as a budget to hire someone to take care of this issue for them. With that out of the way…
Consider 3 Important Reminders BEFORE Paying A Vendor For Google Penalty Services:
1) Hire A Vendor With Successful Google Penalty Removal Experience
At this time, there are 682 websites online that use the exact phrase “google penalty services” somewhere on their site, and even more that mention a variation of this keyword. We say that to remind you of the importance to not hire a vendor for this type of service just because they talk about it on their website or even offer it.
Instead, look for and question the vendors out there that say they can provide this service for you, as well as make sure their recommended strategy can produce the result you’re looking for. One of the best ways to go about this is to find a vendor with actual examples, before and after evidence, of websites that they have been able to implement a Google penalty removal strategy for successfully.
2) Find A Vendor Whose Website Ranks Well In The Search Engines
Anyone can send an email, or create a description of themselves on a professional network like LinkedIn and say that they are Google penalty removal experts. However, it’s important to keep in mind that for those of us who know how to provide these types of services, it’s actually much “easier” to rank a website for digital marketing and SEO related keywords for our websites.
With that being the case, if the vendor you’re thinking about hiring for this service does not have a personal or company website currently succeeding and ranking well organically in the search engines… think twice about working with them. We’re not suggesting that having a website that is ranking well from an SEO standpoint is a requirement for a vendor that says they can help get rid of Google penalties, but most fo the time it’s a good way to find out how good they really are as it relates to SEO. And since getting rid of a Google penalty is directly related to SEO, we hope you see the connection.
3) Work With A Google Penalty Recovery Service Provider That Can Provide A Documented Strategy For Your Specific Website
As with most, if not all forms of SEO… there is no one size fits all strategy that can or should be used for removing a Google penalty; unless we’re talking about research and analysis. For that reason, we highly suggest you only invest in Google penalty services that will include and start out with the vendor having a clear sense of why your site was penalized in the first place; as well as exactly what will be needed to change that.
Although it’s important for the vendor to hear your perspective on the type of SEO strategy that was being used that may have triggered such a penalty, much more than your historical perspective is needed to create a guaranteed plan that will help your website recover in the search engines.
Yes, we know how it feels to have a site penalized in the SERPs (search engine result pages) of Google; we’ve helped a variety of businesses with this very issue. However, in a moment of desperation, it’s important to keep in mind that you want to invest in a service that is going to be provided by an experienced digital marketer that will ensure you can get your organic search engine presence where it was before your site was hit with a penalty.
If you’re interested in getting additional assistance on how to go about finding a vendor to help you with this, or where you should be looking to take care of this yourself… be sure to leave a comment below or reach out to us on our contact page. Nomvo!