SEO is a popular topic and a form of marketing that many agree is crucial to building an online presence. But what exactly is search engine optimization or SEO? It is an intricate strategy that focuses on increasing visibility in non-paid or organic search engine results.
A large part of SEO’s goal is to place the most relevant and authoritative sites higher in search results. This is the technical aspect of search engine optimization. However, a creative component is also involved, since this strategy also aims to improve user experience for visitors to a given website.
Now that you have a basic idea of what SEO marketing is, though, you may be wondering why you should invest in it. Consider the following four reasons.
1. It helps people find your site. Simply put, your site is what makes sales for you. It represents you, your brand and what you do 24 hours a day. It provides people with the necessary information that will hopefully prove to them why your services or products are the best option for them.
However, what good is your website doing if no one can find it? It’s doing no good at all. And even if your site does earn you a few conversions, think of how many sales you are missing out on because your site is simply not visible enough. With that said, the main reason that you should be using search engine optimization is because it highlights your website.
2. It builds trust and gives credibility. How often do you look all the way down a search results page? Probably not very often. Why? Because on the occasion that you have, you’ve likely noticed that the further down the page you go, the less relevant and helpful the results. Similarly, you’ve probably noticed that the results nearest to the top are usually the most relevant and helpful.
Our minds have been “programmed,” so to speak, to peg the first results as the best. So, if your website is prominently placed, you will almost automatically be viewed as more credible and trustworthy. SEO marketing can help you to achieve this high ranking.
3. It attracts relevant traffic. The key word here is relevant, meaning that people who actually want what you are offering — whether it be information, a product or a service — are driven to your site. This is vital as far as sales go.
The point is not to simply get a lot of traffic on a site, but to get traffic that leads to conversions. Keywords play a very large role in this. By doing in depth research and determining what your audience is looking for, you can use appropriate keywords and give them exactly what they want.
4. It will keep you in the competition. The fact is that there are several other people and companies out there that do what you do or offer what you offer. And, yes, you may have a unique perspective, method, approach, etc., but if that is not promoted, how will prospective customers know the difference?
This is exactly why you need to use SEO marketing. You can rest assured that your competitors are using it. They are selling themselves, making themselves stand out, telling people why they are the best. If you don’t do the same, you are essentially giving them business because consumers don’t know that you’re an option.
Of course, there are many more reasons to invest in search engine optimization. It really is a major component of online success and it would be a real disservice to your business if you didn’t take hold of the opportunities that it affords. If you need more information on any of the specifics mentioned above, be sure to reach out and let us know… and who knows… maybe we can develop more content that directly addresses your concerns, wants, and needs. Until then… Nomvo!