Some of you might feel that there is no way that a search engine marketing campaign that is advertised as being cheap can have any measure of success; and usually that seems to be the case when deciding to work with someone offering these services on a budget. However, for those of you that have a marketing budget that isn’t in the $1,000s each month… what can you do to succeed with cheap SEO services; without putting your current or future marketing campaigns at risk?
Basically, instead of having a full on SEO campaign that focuses on a number of marketing tactics that will help improve your search engine rankings… you can use your marketing budget to outsource the aspects of SEO that you’re either less familiar with or that you’d prefer someone else take care of. But what are some of those tactics that you could comfortably delegate to an expert, despite the fact that you don’t have a large marketing budget?
Consider investing in the following cheap SEO services that can help you reach your digital marketing goals:
SEO Content Creation:
One of the most important, if not the most important aspect of a successful marketing campaign is content creation. Although we described this as “SEO content”, that doesn’t mean that you should be focused on putting content on your website that will “game” or trick the search engines into ranking your website higher for your target keywords. Instead, we’re suggesting hiring an experienced freelance writer that can focus on writing valuable content; that is, content with your target audience in mind… not a particular search engine. Of course you’re doing it to hopefully get the search engines to rank your website, but that doesn’t mean that you should be ignoring your target visitors and focusing solely on what might be “rank worthy” in the SERPs (search engine ranking pages).
This is the other area of SEO that is arguably the most important for just about anyone wanting to rank higher in the SERPs. Despite the fact that backlink acquisition is widely accepted as being extremely important, most business owners and digital marketers
A) do not know how to effectively build links
B) feel that it’s too tedious or impossible to get good backlinks, and/or
C) ignore link building entirely due to item A & B just mentioned… along with the fact that there are other ways to bring in organic traffic; without building links.
With that said, there are plenty vendors out there that can put together a budget friendly strategy of getting relevant, powerful, and impactful links; all while you focus on other areas of your SEO strategy.
On-Page Optimization Recommendations:
This is one of the most ignored areas of SEO that, for many companies, could be the difference between ranking on page 1 of their favorite search engine or not. This is largely due to the fact that many successful businesses already have a lot of the metrics that help a website rank well; namely domain age, links, unique content, social signals, etc. However, many of them have pages that are not properly optimized; but if they were… they would see instant ranking increases and improvements.
Even if there isn’t a large marketing budget for a full on SEO strategy to be implemented, hiring an SEO expert to provide on-page recommendations can be an affordable way to move things in the right direction for just about ANY SEO campaign.
So In Conclusion… This is what you should keep in mind when it comes to affordable search engine optimization
These are just a few examples of the types of affordable SEO services a business can focus on to get the ball rolling for their SEO campaign. Obviously there are other things like working with an SEO consultant, paying for metric focused reporting based on your traffic and keyword rankings, social media management, user experience modifications, website redesign mock-ups, conversion rate optimizations, etc.
The point is… don’t assume that just because having a cheap SEO campaign is probably a bad idea due to the fact that 9.75 times out of 10 the companies and “experts” that advertise them can’t do much to help your long term SEO goals. Instead, simply focusing on certain internet marketing tactics that will help your campaign can be a great use of your time and budget… no matter how much or little you have available. Nomvo!