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No one, outside of your business, can tell you whether or not purchasing a social media marketing package is a good idea since the only people with the insider knowledge of your needs, budget, goals, and audience are within your company. However, making a decision either way can be difficult, so below we’ll try to help you determine if it’s a good or bad idea for your business.
When Buying Social Media Packages Is A Good Idea:
It might be a good idea to purchase a social media marketing package for the below-listed reasons, but keep in mind that this is not a definitive list:
Reason #1: You know nothing about social media, but you think and hear that it’s important.
– If this is your situation, you might want to consider having someone internally take care of social media for your brand/company, or paying for an ongoing package to manage this area of your business.
Reason #2: Not only is social media rapidly becoming one of the primary ways internet users engage with and familiarize themselves with the companies they do business with, but many brands are also generating a considerable amount of revenue from their clientele via social media.
Reason #3: Social signals, likes/shares/tweets/favorites/comments/posts/etc, have become one of the factors the search engines are using to both trust and rank websites in some industries for some keywords. To overlook this would be a mistake for anyone that wants more visibility for their business.
Times That Investing In A Social Media Package Is A Bad Idea:
Reason #1: If you know nothing about social media, have no one to oversee a social media package and/or you’re not willing on in a position to at least learn the basics… some companies or individuals might try to take advantage of your lack of knowledge.
Reason #2: As mentioned above, many consumers and businesses turn to social media to do a “background check” on a company before doing business with them. While this isn’t always a bad thing, if you outsource your social media by way of one of these packages… if the quality, grammar, and overall brand image that you’d like to display is erroneous… such social promotion can do much more harm than good.
Reason #3: The phrase “you get what you pay for” serves true when it comes to this type of service, like so many others. So if you don’t have the budget to pay for quality services from a reputable social media management company or consultant… you could be shooting yourself in the foot so to speak.
Hopefully, some of what was mentioned above will help steer you in the right direction when it comes to choosing a social media management service. If there are additional questions you have about this type of marketing, or you’re still on the fence as to what you should do… feel free to use the contact form, and we would love to address your unique situation directly. Nomvo!