With so much skepticism associated with working with a link builder, and deservingly so more times than not, many businesses are wondering if they should invest in a SEO backlinks service for their website. That’s not to say that there are not vendors out there that can provide a company with the backlinks they need to help with their SEO strategy; in fact quite the opposite is true.
With that being the current landscape for making the decision to work with a link building campaign, here are a few reminders to keep in mind that will make just about any business ready to benefit from this type of marketing service:
1) Your Website Should Be Ready For A Link Building Campaign
Far too often businesses and website owners look into investing in a backlink service, but their website isn’t in the optimal condition to get the largest impact from the links. One thing that will help with this is to make sure every aspect of your website is up to par or even better than the websites consistently ranking Top5 for the keywords you would like to target.
What this means is you want to make sure you take care of things like:
– Making sure your website loads properly on mobile devices.
– Ensuring that the internal links within your website work properly AND the pages/images are loading correctly. (Never forget that the first impression is the best impression.)
– Being ready for increased traffic and possible business opportunities that will come from a successful link building campaign.
– Having an accurate way to track progress, or the lack of, that SEO backlinks can have on your organic traffic and keyword rankings.
– Providing a way for visitors on your website to convert; whether that means making a purchase, providing contact information, or some other call to action.
2) Remember That Cheap SEO Backlinks Can Do More Harm That Good… Most Of The Time
This doesn’t mean that cheap backlinks are harmful to your website 100% of the time, but the way most people use/buy them can easily result in no real benefits; and in some cases can result in SEO penalties being applied to their website. Obviously, a business owner that is willing to invest in digital marketing tactics like link building want to get a great price… we’re just encouraging them to not take short cuts by trying to pay for something that MIGHT produce ranking improvements in the short term, but in the long term they are just a search engine algorithm update away from getting penalized and losing rankings for their target keywords.
If you’re trying to build links on a budget, that is great! There are many strategies that can be used to do just that, but buying cheap links just because they are cheap without understanding how they can either help or hurt your site is a common mistake we’re trying to help you avoid.
3) Be Adaptable To Recommendations Provided By A Link Building Expert; One With A Proven Track Record
One of the key factors as to whether or not a business owner that hires a backlink vendor succeeds is their willingness to trust the recommendations and strategy that is being presented. While it’s important for a business owner to protect their brand and the way that they’re perceived by their target audience, and we’re not suggesting that blindly trusting a link vendor is the best course of action, there are times that an experienced linking expert has the perfect strategy for SEO improvements, but the business owner wants to build links their own way.
This is something that more times than not can result in a linking campaign not having the success it could, if the business owner allowed the vendor to stay in the driver’s seat for the campaign. It’s like a right handed professional basketball player being widely recognized one of the best players in the world, but then the team they play for requires that the player begins to use their left hand as their dominant hand; shooting, dribbling, etc… while the professional basketball player will still be pretty good, they won’t be nearly as effective as they were when performing with their right hand.
With that being the case, if a business owner is not going to be adaptable to at least getting an understanding of the backlink strategies being presented, it might be best to not work with a link building company.
Now That You Know 3 Ways To Succeed When Outsourcing Link Building…
It would probably be a good time to look at your expectations, budget, goals, and to identify available SEO backlink service providers that you can work with. Link building is a marketing tactic that both takes time, and can be quite tedious. However, when these reminders are understood by the business owner… it puts them in a place to benefit from the amazing results that come from a well thought out and executed link building strategy.
If you need more information about any of these tips, or if you have questions regarding other aspects of building links for your website… as always… feel free to contact us. Nomvo!