It’s no question that these days more people than ever before are looking online for everything they need, and plumbing services are no exception. This is largely because we’re in what many people are calling the information age, as well as the reality that everyone is connected to the internet it seems. With that being the current landscape with today’s consumers, many of them are using their phones and tablets to find the products and services they need, rather that looking in a directory or paying attention to TV advertisements.
For plumbers looking to both stay in business, and find opportunities for growth… many of them have expressed a hesitation to switch from the tried and tested methods that they and other’s have used to bring in more plumbing leads. With decades of proof that off-line marketing tactics were an excellent way to bring in new business, accepting the idea that SEO for plumbers is a sound investment for marketing their budget can be a challenge for some plumbing companies.
The fact is this, some of the fastest growing and most successful plumbers are now using search engine optimization (SEO) services. For those of you that do not know what that is or what it entails… it’s basically when an SEO expert implements a digital marketing strategy for your website. The strategy will focus on making your website appear on search engines like Google.com when someone searches for “local plumbers”, “plumbers near me”, “san francisco plumber”(or whatever city they’re in), “find a plumber in los angeles”, etc.
The reason that this type of marketing for plumbers is creating so much success is that it takes a matter of seconds for a consumer to find the right plumber for the services they are looking for, exactly when they need it.
So… how can search engine optimization help you? Consider at least 7 ways:
1) SEO For Plumbers Reaches People Where They Search The Most… Online
As mentioned above, the amount of consumers using the internet is more than it has ever been, and the numbers seem to increase month by month and year by year. We’re not saying the TV ads, and phone books are no longer in use, but the fact of the matter is that the generation that uses them are beginning to prefer and use the internet to find the companies they can decide to hire for the plumbing services they need. With a simple search on their phone or computer, within a matter of seconds, they can see 5-1o plumbers within their city limits, their contact information, prices, etc.
You don’t HAVE to be one of those businesses that they see, but overlooking SEO for your industry can be the difference between 100s of new potential clients seeing your competitors brand instead of your own.
2) Plumber SEO Usually Pays For Itself Within A Matter Of Days
Obviously, there are different types of services that plumbers offer that impacts how profitable a service visit is, but based on what we’ve seen… within 2-4 days of generating new leads from a targeted SEO campaign, a plumber’s digital marketing budget can pay for itself. Even if your average profit per service visit is only $50, if you get 5 new clients per day for 5 days… that’s $1,250 in profit that you otherwise would not have had, and that would have gone to a competitor. Many SEO campaigns for plumbers range anywhere from $1,000 – 2,500+ per month, depending on the company you work with, the services they provide, and how competitive the SEO is in your region.
Yes, there are cheap SEO services for plumbers that you can find for less than what was just mentioned… but SEO is similar to plumbing in that cheaper materials often results in headaches and issues in the future. Investing in a marketing campaign that uses tactics and strategies that are both safe and profitable is not necessarily going to be the cheapest option.
3) Advertising For Plumbers Increases Growth Opportunities
The amount of plumbers that are seeing massive growth opportunities using digital marketing to advertise their business seems to be increasing each day. Many of them are finding that with their current staff and availability, they have not been able to keep up with the plumbing leads that continually come in. As a result, many of them are either having to sell the leads or hire more help to assist with the demand. If this is something you’d like to experience with your plumbing business… SEO is one of, if not the best way of accomplishing this.
4) It Allows Plumbers To Increase The Number Of Regions They Serve
Another common trend we’re seeing with plumbers after they start seeing a real ROI when using SEO services is that they increase their marketing budget to target other nearby cities and regions, thus continuing to grow their business. Once they see what SEO does for them in their immediate area, they’re able to come up with a way to support the demand in other cities.
5) Plumbers Can Target Specific Types Of Services
Some plumbers have specific types of service calls that they prefer and are their “bread and butter” when it comes to generating profit for the business. Are you interested in getting more commercial plumbing clients? Want to work with a subcontractor to install the plumbing into new and remodeled homes? Do you want to focus on bathtubs, or water headers and stay away from clogged drains? Whatever area of your industry that you want to focus on, SEO can help you target the specific consumers and businesses looking for specific services… some of which can make your $100s if not $1,000s on just one job; and thus significantly improving your SEO return on investment.
6) Marketing For Plumbers Improves Brand Awareness
The more people see your brand in the search engines, and/or your service vehicles at an increased number of homes and businesses, your brandability will go through the roof. This is great for SEO in the since that when people look for plumbers in your area, your company will stand out due to familiarity. Countless studies have shown that internet searchers are more inclined to contact a business who’s name is familiar to them.
7) Plumbing SEO Is The Difference Between Staying Ahead Of Competitors Or Falling Behind
At the end of the day, in just about every region, there are some plumbers that are using SEO for many of the benefits described above. Now that you’ve considered some of the reasons this can be a great investment for your business, you can get a clear idea of how you can stay ahead of your competitors or how the ones investing in SEO will stay ahead of you.
Whatever you decide, just keep in mind that SEO does not have to be something that is done just because it’s one of the best ways to grow a business these days. Instead, it can be viewed as a tool you have available to you that can ensure you reach all of your goals as a business, and to be the plumbing expert people in your area find when they need AND are searching for your services.
If you’d like some assistance identifying which SEO services you might want to consider using for your business, we’d love to be able to help. Feel free to contact us, and we’ll send you in the right direction. Nomvo!